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The charming city of Cuenca is a culture rich hotspot & a UNESCO World Heritage site.
Few visitors leave Cuenca without purchasing a Panama hat. Despite the name, these handmade headpieces are in fact of Ecuadorian origin and an integral part of the country’s rich history. The weaving technique is an ancient craft dating back to the 1600s and is recognised by UNESCO, along with the city itself being a World Heritage Site.
Along with the continued production of these hats, Cuenca remains a very traditional city. Many locals still wear traditional clothing, and Quechua, the Andean language, is widely spoken. Museums showcasing the region’s long and fascinating history sit alongside excellent restaurants that highlight the city’s emerging gastronomy scene. At times, you might feel as though you’re in a European city, so strong is the colonial influence.
Further afield, visitors can take day trips into the mountains for hiking or wildlife observation. It’s also possible to explore a small site of historical ruins nearby.
Cuenca may not be the first destination that comes to mind for a luxury holiday, but its old-world charm and true Andean spirit make this pretty city well worth the journey.

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